In Germany Facebook highest usage as far as social media is concerned. Nearly 64% of the population is using Facebook. But recently the popularity of Facebook has decreased.
Instagram gaining popularity with youngsters due to its innovative features. Also, the sellers are finding it more effective to advertise on Instagram. There are sites like adfluencer.de who help in connecting the influential persons active in Instagram and the leading brands. Hence reach of advertisement is more on Instagram.
Snapchat and Twitter used by nearly 6 to 3%. LinkedIn and other networks are used by very few.
In Germany, Common business is prioritized over social life. Hence while taking a content to Germans it must be modified suitably.
Germans are very choosy about using their mobile data. Hence any app which uses too much of data is not preferred. Instagram has the option to archive the posts. Hence such apps are liked by them. Moreover, they have reservations regarding social media which are changing slowly due to Instagram. Still, there is some reluctance to enter social media freely. Hence credibility is very important as far as social media is concerned. Moreover, large followings do not build up instantly.
Instagram uses photos and videos which is very communicative and liked by Germans. This salient point is missed by twitter. Twitter could not reach out the German market by understanding the local market effectively. It had character limitation. Most of the German words are long and they could not use Twitter effectively.
Communication is very important. Pictorial communication is more effective than words. In that way, Instagram has won the heart of youngsters. Youngsters actively use Instagram in sharing photos and live videos. They like and use video stories. Since Instagram gives more scope for creativity it is moving towards a top position in social media.